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BUILDING BETTER BRANDS FOR TODAY'S SHOPPER.

WE BELIEVE BRANDS SHOULD SOLVE REAL PROBLEMS, NOT JUST SELL TO THEM

We find the gaps other brands miss and solve them with real innovation — not trend-chasing. Founded in New Zealand, TCBC Group has grown from a single brand into a multi-brand house built to earn its place on shelf, and keep it.

Tudae - Beauty for teens & tweens
Tudae - Beauty for teens & tweens
Tudae - Beauty for teens & tweens logo

BEAUTY FOR TEENS
AND TWEENS

Lenaira - care for sensitive skin & sclap
Lenaira - care for sensitive skin & sclap
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CARE FOR SENSITIVE
SKIN AND SCALP

INTIMATE CARE MEETS
YOUR SKINCARE STANDARDS

MEET THE
FOUNDERS

OUR STORY

FOUNDED ON A SIMPLE BELIEF:
BEAUTY SHOULD SOLVE REAL PROBLEMS

TCBC Group is a beauty brand house founded by Erna Basson and Nellis Basson, a husband-and-wife team who built it from the ground up. With a combined 40 years of experience, they bring passion, innovation & trust to one overlooked category at a time.

4+
Brands
and Growing
3
Countries
and Expanding
40+
Years of Combined
Experience
1
Mission: Solve Real
Problems